TikTok is introducing a new feature that allows them to lessen the amount of AI-made content appearing in their feeds. This initiative comes as the platform announced that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a global release. This development comes amid a increase in AI content, fueled by emerging video-generation tools.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a label for substandard, mass-produced content that is typically absurd or surreal.
“We know from our community that many people like content made with AI tools, ranging from AI artwork to science explainers, and we intend to give people the option to adjust the amount of that, based on their own likes,” said a spokesperson.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its service tagged as AI-generated. In total, more than 100 m videos are added to the platform each day, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI content they watch by accessing the “manage topic” feature in the app and picking the AI content topic. Further subjects that are already be adjusted under the tool encompass current affairs, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to label convincing AI-made content, and it forbids dangerous deepfakes of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Additionally, the service will from now on add an artificially created tag to content produced via its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is also launching a $2 million awareness program for experts and groups to produce informative material about ethical AI use. This program will benefit educational bodies focused on teaching programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, following discussion over plans to lay off numerous review team members in the UK. The company is expected to eliminate a significant number of roles in its content moderation team in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. TikTok announced a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is why a extensive automated help is making a difference work at speed.”
